De La Rue Introduces Express Secure Labels

De La Rue has introduced the Optical Express Label Series (OELS) to provide brand owners with quick yet secure authentication solutions.

The OELS includes options of three security labels incorporating De La Rue’s holographic and optical technologies – OPTIC, PURE™, and IZON®.

OPTIC is a patented colour-switching ink that creates visual effects that change appearance under different viewing angles, while PURE™ is an embossed hologram. Another option is IZON®, which is based on the Lippmann volume holography platform and provides 3D effects that are viewable in full parallax. IZON is used on several globally recognised brands, such as Lenovo and Brother, and in one of the world’s most secure passports.

The OELS can be integrated with the De La Rue traceability platform,Traceology®, allowing brand owners to monitor supply chains, detect counterfeit activities, and enhance consumer trust through instant authentication via a mobile app.