Crane Continues Acquisitions, Acquires Assets of TruTag

Continuing its acquisition trail, Crane NXT has now bought the smart packaging assets of California-based ‘TruTag Technologies’. TruTag’s products will be incorporated into Crane NXT’s OpSec business.

TruTag provides secure digitisation of physical products through proprietary secure marking and smartphone authentication.

Terms of the acquisition were not disclosed, and the transaction will not have a material impact on Crane NXT in 2024.

This acquisition marks Crane NXT’s third purchase this year, following the acquisitions of OpSec Security ($270 million) and the De La Rue Authentication Division (£300 million). OpSec and De La Rue are leading providers of holographic solutions, among other technologies, for brand protection, tax stamps, ID documents, and various high- security applications (See HN October 2024).

This strategic move further strengthens Crane NXT’s position in the growing c. $3 billion authentication technologies market as it diversifies its portfolio and enhances its expertise in product security and authentication technologies.