Meta’s New Sustainable Brand Protection Label

Hot from successes in the ‘Best Origination’ and ‘Best in Show’ categories at the recent International Hologram Manufacturers Association (IHMA) awards, Meta Materials is bringing its expertise in advanced materials and nanotechnology to the field of brand protection labelling, with its new product – NANO™ protect.

According to company literature, NANO protect is the world’s first nano-optic, plasmonic OVD brand protection label and offers ‘always on’ structural colour and movement. It comprises a blend of authentication optics, combined with design expertise, producing a security device with unique visual effects that is near impossible to replicate with other technologies.

One key advantage of NANO protect highlighted by Meta lies in its sustainable and environmentally friendly design. Manufactured without inks, pigments, or dyes, the security labels are built on a single layer of embossed material, making them one of the greenest security features available. The use of metamaterials enables NANO protect to achieve vivid visual effects while using only a fraction of the material compared to traditional microlens solutions.

The technology’s flexibility is another feature, supporting various form factors and integrating with track and trace technology. Brands can reinforce their identity by customising multi-coloured designs and visual effects, allowing their unique story to be told through NANO protect’s intuitive authentication.

The overt security features of NANO protect include multiple 3D elements, a broad colour palette, and omni- directional movement, ensuring easy and effective authentication across wide viewing angles and complex lighting conditions. The label’s dimensions are customisable, offering a versatile solution for brand protection needs.

Underpinning NANO protect’s commitment to sustainability is a secure production facility powered by renewable hydroelectric energy. The technology’s minimal use of materials, elimination of laminated layers, and reduction of production variables all contribute to enhanced sustainable security, says the company.

As for covert security, NANO protect employs microtext, UV fluorescence, nano-imagery, tamper-evident features, and QR code serialisation.