Authentication & Brand News is Born!

Reconnaissance International, publisher of Holography News®, is pleased to announce the launch of a new sister publication, Authentication & Brand News™, with immediate effect, replacing Authentication News®.

The decision to shift the focus of this newsletter to brand protection comes at a time when it is more important than ever for brand owners to safeguard their intellectual property and, on the flip side, easier than ever for counterfeiters and fraudsters to abuse that property.

Authentication & Brand News (ABN) contains news and features on technologies and strategies that protect products and brands from counterfeiting, piracy, smuggling and diversion, in both the physical and digital worlds.

For over 20 years, Authentication News has monitored the significant developments in document and product security. It was spun out of Holography News as a separate monthly publication to report on the rapidly growing field of authentication technologies and applications (of which holography was, and still is, a critical part), and has followed the growth of the authentication industry ever since - from early brand protection and secure document strategies aimed at deterring casual counterfeiting to the modern-day reality of international crime gangs operating in the physical, digital, and online worlds.

ABN will continue that commitment to strong journalism. It will conduct interviews with key figures who are developing, supplying, or using authentication and track and trace technologies, as well as provide commentary and analysis on emerging brand protection strategies from around the globe. Particular focus will be given to embryo solutions coming out of universities and research institutes.

But ABN believes authentication technologies used in brand protection can go much further, by expanding into the realm of brand equity and brand integrity.

Here they can serve as a seal of trust to enhance the value of a brand, as well as provide a communication channel between consumer and brand owner.

The capacity of authentication technologies to offer these additional benefits will only become stronger as we continue advancing into exciting new domains such as smart packaging and artificial intelligence.

The ABN editorial team is made up of three industry experts:

• Francis Tuffy – covering technology, research and case studies

• Astrid Mitchell – following markets, companies and strategies

• Nicola Sudan – reporting on international and government developments.

The editorial leader changes each month, ensuring a fresh and varied outlook for the publication.

Like Holography News, ABN is now available on a newly-launched online platform, at authenticationbrandnews.com.

As a reminder, Holography News subscribers qualify for a 20% discount on Authentication News, and the same discount applies to Authentication & Brand News.