IOTA Heads to Europe

With the new branding, the International Optical Technologies Association (IOTA) – formerly the International Hologram Manufacturers Association (IHMA) – is expanding its advocacy of the optical security technologies ecosystem.

IOTA is now moving to Europe for its annual general meeting, which will be held in person for the first time in nearly five years. The first AGM after the name change will be held on 4 February 2025 during the High-Security Printing™ (HSP) EMEA in the Mövenpick Hotel in Basel, Switzerland.

HSP EMEA, which takes place 3-5 February 2025, will witness over 40+ international speakers and an international audience of 250 leading specialists who will discuss winning strategies, successful examples, and innovative new technologies, emphasising Europe, the Middle East, and Africa.