IHMA Targets China Expansion

The IHMA and regional trade organisation Security Identification Union (SIU) have secured a new agreement. Under the terms of the agreement, the SIU will ramp-up promotion of the IHMA’s work to the wider hologram community across China, one of the world’s most important markets.

The market for holography in China is ‘huge’ with, for example, the UnionPay hologram card market – one of the world’s largest payment brands – using around 500 million holograms annually, which is worth an estimated $55 million. Elsewhere, holograms used on FRW cigarette packets account for over five billion units, worth approximately $12 million.

Playing a central role in securing new members for the IHMA, while representing its interests in markets where effective authentication, anti-counterfeiting and product enhancement holographic features and applications are required, the SIU will also be at the forefront of delivering marketing and training materials to members as part of investment plans to raise and support the association’s incountry presence.