Holographic Sustainable Innovations Showcase at LuxePack

Market experts say the demand for sustainable solutions in the US is growing because of regulatory pressures and brands looking to reduce packaging weight while keeping the product secure and aesthetically appealing. Experts see high demand for cold foil in the US market, as the technology enables them to be competitive and deliver good results regarding metallised décor.

So, it was interesting to note some of the key developments in sustainable packaging solutions from among the 200+ exhibitors who participated in the 21st-anniversary edition of Luxe Pack New York (LPNY), held on 8-9 May 2024 at the Jacob Javits Convention Center.

A platform for luxury brands across various industries, including cosmetics, fragrance, wine and spirits, and more, this year’s event included new show elements focused on packaging design, innovation, and sustainability. Below are some of the sustainable product announcements and demonstrations at the event involving holographic packaging.