Security Holograms are Dead, Long Live Security Holograms!

Few overt security devices have been deployed as widely and successfully as security holograms – or DOVIDs (Diffractive Optically Variable Image Devices), to be more precise and inclusive.

From banknotes to ID documents to brand protection, holograms have been a stronghold against counterfeiting for over 40 years. We’re so accustomed to them that we’ve hardly noticed the influx of global suppliers offering their versions of holograms not only to the security industry but also to the packaging industry. This has come with a price, namely the loss of some of their magic and exclusivity.

So, after decades of loyal service, are we now witnessing the death of security holograms?

We strongly believe that is not the case. But before we make the case for DOVIDs retaining their place in an arsenal of effective anti-counterfeiting measures, let’s take a brief look at the intriguing evolution of security holograms.