Holography Features at CES 2023

In amongst the electric cars, fitness gadgets and smart home merchandise, Holography News® has picked out a selection of holographic applications that caught the eye.

Proto

One of the featured technologies at CES 2023 was the ‘Proto M,’ a real-time holopresence technology that transmits users to virtual presentations and meetings. It comes from the Los Angeles tech firm Proto, who have already proven their technology in several high profile demonstrations (see HN October 2022).

Proto’s creation is a two-time CES Innovation Awards Honoree for Digital Health, on account of its significant use in medical schools, as it is not only capable of showing people but also complex X-rays and 3D medical diagrams. The company’s latest product, Proto Vision, delivers a real-time diagnosis of even the slightest symptoms that patients display when on telehealth with their physicians.

And while it is mostly used by medical schools and practitioners, there are potential applications for its M device for companies and individuals that need virtual representations for remote applications.

Coincidentally, Proto was also able to announce at CES 2023 that it has achieved SOC 2 Type 1 compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations, also known as SSAE 18. Achieving this standard serves as validation that Proto Inc. provides enterprise-level security for customers’ data and communications on their platform.

HYPERVSN

The London-based Integrated 3D Holographic Display Platform manufacturer’s booth featured the all-new HYPERVSN SmartV Digital Avatar and HYPERVSN Window Display, which are aimed at improving shopping experiences in retail outlets.

The HYPERVSN SmartV Digital Avatar is a brand-new solution which allows 2-way interaction with a digitally rendered human avatar. Based on the HYPERVSN Holographic Human solution, which runs on pre-recorded content, Digital Avatar takes it a step further by allowing real-time conversations with users, thanks to its interactive AI capabilities and the scalable ‘human touch’.

The HYPERVSN Window Display solution uses interactive gesture-controlled 3D visuals to improve interaction with the user. With higher demand among retail customers for attention-grabbing technology, this retail-specific solution looks to increase brand awareness and make brands stand out in crowded ‘phygital’ spaces.

Holo Industries

Holographic Touch™, from Holo Industries, is a new technology that provides accurate and responsive mid-air interaction, without special lighting, glasses or headgear.

Holographic imagery is provided by ASKA3D’s Holographic Plates. The precision plates, manufactured by Asukanet in Japan, combined with Holo Industries’ proprietary optics and software along with Neonode sensors, create Holographic Touch.

The ASKA3D Holographic Plate works on the principle of sending light emitted by an image or object through a special glass plate and collects the light on the other side of the plate at the same distance to create an image or object identical to the original.

The distance between the original and the plate is the same as the distance between the plate and the projected image. However, the size of the projected image and the distance at which an image can be projected depend on the size of the plate.

A small plate will only allow you to see the projected image from a specific position in front of it. A large plate, on the other hand, increases the distance at which the image is projected, enlarging the field of vision.

Automotive

At CES 2022, BMW showcased a new in- plane holographic optical element display from Texas Instruments that projects an image onto the surface of the windscreen, unlike a traditional heads-up display which throws a smaller image out into space ahead of the driver. This year, the German car manufacturer presented a new concept car that previewed BMW i Vision Dee – standing for ‘Digital emotional experience’. The company says that this is the fusion of virtual experience with physical driving, which depends on full windscreen windshield augmented reality displays.

And more

Other demonstrations on display at the show included:

• Mastercard merchant systems: holographic payment terminals for retailers.

• Hyundai automotive entertainment console: Hyundai Palisades SUV holographic entertainment console.

• Medical avatar: controlled by a virtual medical admissions agent.

• Gambling: interactive holographic gambling systems for casinos and home recreation.

• Wheelchair entry systems: contactless holographic wheelchair entry systems with audio.

• Residential entry systems: Holographic keypad for contactless entry.

For more information, visit www.ces.tech.