PROFOUND® TruSpectrum™ – Colour and Security Precision for Brand Protection

Crane Authentication – a Crane NXT business unit – has unveiled its latest innovation in overt security: PROFOUND® TruSpectrum™, which extends the colour palette of its micro-optic labels to match the spectrum of colours integral to a brand’s visual identity.

Colour as a strategic asset

For brands, colour is a crucial choice for protection strategies, as it carries significant psychological weight, offers instant recognition, and cultivates customer trust.

Precise colour matching gives premium brands an edge in competitive markets, while a well-chosen palette anchors brand value and influences perceptions.

‘That is what makes PROFOUND TruSpectrum significant. This solution stands out in the overt security market for its ability to ensure the accuracy and consistency of a brand’s colours in a way that adds to brand protection’, explained Yann Ischi, Vice President for Strategy, Product & Marketing at Crane Authentication.