The Seasons of New Branding in Anticounterfeiting

The brand protection landscape is entering a new era, marked not only by technological advancements but also by a shift in identity.

Two of the most established players in secure optical features, Crane NXT and KURZ, have announced significant brand realignments, signalling a renewed emphasis on integration and innovation.

KURZ SCRIBOS is emerging as the unified identity for LEONHARD KURZ and its digital subsidiary, SCRIBOS. This alignment goes beyond mere appearances; it enhances the company’s value proposition for global brands seeking layered, sustainable, and intelligent protection.

On the other hand, Crane NXT has launched Crane Authentication, uniting its recently acquired companies, OpSec Security and De La Rue Authentication Solutions. This initiative, positioned within its Security and Authentication Technologies segment, marks Crane’s full entry into the authentication market.